3 tips for choosing a WordPress theme

A custom designed WordPress site isn’t always in the cards. Luckily, there are TONS of pre-designed themes and templates out there to consider. But how do you decide which theme will work best for your project? Here are three tips for choosing a WordPress theme that will work well for your project.

How to install and edit Astra Starter Sites on a new WordPress site

Astra starter sites are predesigned templates that you can import to your new WordPress site. I walk through how to choose, install and edit one quickly.

Installing and configuring the Astra theme for WordPress

Wondering how to install install and configure Astra? Check out this post and video.

Video on your small business website — the why and how

Your small business website probably has an about page, a services page, a contact page and maybe even a blog. You’re probably doing a lot of writing, but today I want to talk about the why and how of using video on your site.

Finish your content — the ultimate guide for your service-based small business website

One of the biggest challenges that small businesses face is content creation. Often, business owners don’t know what content they need on their site or how to write it. This easy-to-use framework will remove the guesswork and uncertainty so that you can finally finish your content.

Creating an email sequence with MailerLite

MailerLite is my new favorite email marketing platform! Today I want to show you how to create an automated email sequence with MailerLite and add a sign up form to your WordPress website.

29 sign up forms + what I’ve learned from them

Today we’re going to look at 29 different examples of sign up forms — forms asking a visitor to sign up for a newsletter or to receive a free resource. There’s a ton we can learn from these by looking at where they’re located, what they contain and what they promise.

Email marketing in the wild with Spoonwood Brewing

Over the weekend I visited Spoonwood Brewing in the South Hills of Pittsburgh. As soon as I sat down, I noticed a call to action to sign up for their email list. I LOVE seeing email marketing in the wild. Let’s walk through each piece of the puzzle and I’ll show you how I think Spoonwood is doing everything right.

A recap of WordCamp Kent

This past weekend I attended WordCamp Kent. WordCamp Kent was the very first WordCamp I attended two years ago in 2017. It made a HUGE impression on me and I was really excited to go back this year. Here’s a recap of all the great people I met and things I learned.