In my WordPress Pittsburgh presentation on email marketing, we discussed why businesses should use email marketing, choosing an email marketing platform, setting up your email marketing account, adding forms and popups to your website to get people on the list, when to email people and what to say and driving people back to your website.
Today we’re going to look at 29 different examples of sign up forms — forms asking a visitor to sign up for a newsletter or to receive a free resource. There’s a ton we can learn from these by looking at where they’re located, what they contain and what they promise.
Over the weekend I visited Spoonwood Brewing in the South Hills of Pittsburgh. As soon as I sat down, I noticed a call to action to sign up for their email list. I LOVE seeing email marketing in the wild. Let’s walk through each piece of the puzzle and I’ll show you how I think Spoonwood is doing everything right.
Last week I was talking with someone who was disappointed that they weren’t getting any leads from their new website. Building a website and adding a lot of keywords is no longer the sum total amount of work there is to be done for your online presence. Let’s talk about what else you can (and should!) be doing.
You have a new website and it’s almost done. What now? This –> a 15 point checklist to test your website for the best user experience. Below I’ll walk you through everything you should look at before you call your site done and release it for the world.