Presentations

  • Build your brand + make a great impression online

    As a freelancer, you know that to be successful, you not only have to work on client work, but also make connections, promote yourself, find new (or better) clients — the list is endless. So where do you begin? By building a strong brand. (Yes, brands are for freelancers, too!) In this session, we’ll talk about concrete steps you can take to build your brand and showcase it online. We’ll cover professional photography, your Uber pitch, social media, design, your website, and more.

  • Using Automated Email Marketing Sequences

    Looking for a way to engage and nurture your audience? Consider email marketing automation. Creating workflows that automatically send emails to your subscribers at specific points is not only easy but extremely effective. In this presentation, we’ll discuss three types of email automations that your business can use today as well as the specifics of implementing each.

  • Freelancer Finances 101

    Calling all freelancers! Whether you focus on design, development, content creation or marketing, there’s more to freelancing than just being good at your trade. In order to be able to service your clients, you have to keep YOUR business running and that means getting those finances in order. Join me for my WordCamp presentation.

  • Your New BFFs, My WordCamp Pittsburgh Presentation

    Over the weekend, I attended WordCamp Pittsburgh. (Woo!) WordCamp Pittsburgh also marked my first WordCamp as a presenter! My talk was titled “Your New BFFs – The WordPress Core Tables + The MySQL Database.” If there’s any one, true calling I feel I have in the world of tech, it’s the database.