Blog

Goals, Strategy + Planning

3 tips for choosing a WordPress theme

A custom designed WordPress site isn’t always in the cards. Luckily, there are TONS of pre-designed themes and templates out there to consider. But how do you decide which theme will work best for your project? Here are three tips for choosing a WordPress theme that will work well for your project.

Read More »
Email Marketing

29 sign up forms + what I’ve learned from them

Today we’re going to look at 29 different examples of sign up forms — forms asking a visitor to sign up for a newsletter or to receive a free resource. There’s a ton we can learn from these by looking at where they’re located, what they contain and what they promise.

Read More »
Email Marketing

Email marketing in the wild with Spoonwood Brewing

Over the weekend I visited Spoonwood Brewing in the South Hills of Pittsburgh. As soon as I sat down, I noticed a call to action to sign up for their email list. I LOVE seeing email marketing in the wild. Let’s walk through each piece of the puzzle and I’ll show you how I think Spoonwood is doing everything right.

Read More »
Freelancing

A recap of WordCamp Kent

This past weekend I attended WordCamp Kent. WordCamp Kent was the very first WordCamp I attended two years ago in 2017. It made a HUGE impression on me and I was really excited to go back this year. Here’s a recap of all the great people I met and things I learned.

Read More »