Recently I’ve had a number of clients ask me about content across channels — their website, their email list and social media. They know they should have their content everywhere, but where do they begin and what’s the most efficient way to share? My favorite way to start is with a new blog post on your website. Learn more.
A few months ago I joined Instagram. If you’re there, you know that you can only put ONE link in your profile or bio. You can’t put any clickable links elsewhere, which is a huge bummer. What if you want to tell people about your most recent podcast episode or blog post? What if you’re having an upcoming event that you want to showcase? The answer is a customized social profile page.
Over the weekend I visited Spoonwood Brewing in the South Hills of Pittsburgh. As soon as I sat down, I noticed a call to action to sign up for their email list. I LOVE seeing email marketing in the wild. Let’s walk through each piece of the puzzle and I’ll show you how I think Spoonwood is doing everything right.