A Cheerful New Home for a Seasonal Business
Santa’s Evergreens is a seasonal Christmas tree business that offers cut-your-own experiences, fresh wreaths, and holiday fun in Western Wisconsin. When they reached out, they had a static website that was tough to update and didn’t reflect the full charm of their business.
Kirk & Lisa wanted a site that was easy to maintain themselves that showcased their farm and offerings, plus answered many of the questions that potential customers had. Their old site only had three pages, and when they opened and closed for the season, they also had to contact their developer and wait for updates to be made.
A Complete Overhaul — From Website to Email Marketing
This project went far beyond just a new website. We worked together to simplify systems, improve communication with customers, and give Kirk and Lisa more control over their online presence — so they could focus on running their business, not chasing down tech fixes.
Website Strategy + Build
We started by planning and building a new site structure that was easier to navigate and update. The result was a responsive WordPress website that Kirk and Lisa can manage on their own. We implemented global settings for hours and opening dates, so they only need to make updates in one place. We also added new content to highlight their additional products and services, and made sure visitors could quickly find the information they need to plan their visit.
Extras
Behind the scenes, we configured Google Workspace as their email provider, replacing their old email forwarding setup with a more reliable solution. We also added a simple online booking feature for professional photographers who want to schedule sessions on the farm. After launch, I provided training so Kirk and Lisa felt confident making updates themselves.
Email Marketing
To reduce monthly costs and improve email communication, we migrated their email marketing from Constant Contact to MailerLite. I set up a welcome email with a coupon and created a signup form so visitors could easily join their list right from the website.
Website Care
We also set up ongoing maintenance and care, including hosting, backups, updates, and uptime monitoring. I continue to provide support and additional training as needed.
If you’re ready for a website that’s easy to manage (and support that sticks around after launch) let’s chat about your project. I’ll help you get clear, organized, and set up for what’s next.
Services for Your Business
Looking for help with your website, ongoing support, or email marketing? I offer a few different services designed to meet you where you are. Explore the options below to see what best fits your needs.