Clear, Useful, Inviting

A Cheerful New Home for a Seasonal Business

Santa’s Evergreens is a seasonal Christmas tree business that offers cut-your-own experiences, fresh wreaths, and holiday fun in Western Wisconsin. When they reached out, they had a static website that was tough to update and didn’t reflect the full charm of their business.

Kirk & Lisa wanted a site that was easy to maintain themselves that showcased their farm and offerings, plus answered many of the questions that potential customers had. Their old site only had three pages, and when they opened and closed for the season, they also had to contact their developer and wait for updates to be made.

What we worked on together

A Complete Overhaul — From Website to Email Marketing


This project went far beyond just a new website. We worked together to simplify systems, improve communication with customers, and give Kirk and Lisa more control over their online presence — so they could focus on running their business, not chasing down tech fixes.

Website Strategy + Build

We started by planning and building a new site structure that was easier to navigate and update. The result was a responsive WordPress website that Kirk and Lisa can manage on their own. We implemented global settings for hours and opening dates, so they only need to make updates in one place. We also added new content to highlight their additional products and services, and made sure visitors could quickly find the information they need to plan their visit.

Extras

Behind the scenes, we configured Google Workspace as their email provider, replacing their old email forwarding setup with a more reliable solution. We also added a simple online booking feature for professional photographers who want to schedule sessions on the farm. After launch, I provided training so Kirk and Lisa felt confident making updates themselves.

Email Marketing

To reduce monthly costs and improve email communication, we migrated their email marketing from Constant Contact to MailerLite. I set up a welcome email with a coupon and created a signup form so visitors could easily join their list right from the website.

Website Care

We also set up ongoing maintenance and care, including hosting, backups, updates, and uptime monitoring. I continue to provide support and additional training as needed.

If you’re ready for a website that’s easy to manage (and support that sticks around after launch) let’s chat about your project. I’ll help you get clear, organized, and set up for what’s next.

“We are very pleased with Rene’s services, knowledge and our new website.”

5 star rating
5 star rating
5 star rating
5 star rating
5 star rating
Our biggest concern is we didn’t know where to start and were not well versed with websites. We wanted someone to assist us, but also teach us so we could become better versed. Rene was superb. She listened to our wants, asked great questions, always followed through and made videos for us for future use. Our favorite part was knowing that we hired a professional, well documented, well organized, highly knowledgeable and pleasant demeanor website developer in Rene. She put us at ease, gave us a timeline, coached us, consulted with us and made us responsible and kindly followed up. She was never pushy or demanding. Rene knows her stuff. She is upfront on costs, delivers consistently on time and she provides videos so that you can go back and relearn or refresh yourself. She offers several options. She listens to what you want and tailors to your needs. She has excellent follow through and is incredibly responsive. We could not be happier or more pleased.
Kirk & Lisa Nelson
Owners, Santa’s Evergreens
Santa's Evergreens home page top
Santa’s Evergreens home page (top)
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Santa’s Evergreens home page (bottom)
Ways to work together

Services for Your Business

Looking for help with your website, ongoing support, or email marketing? I offer a few different services designed to meet you where you are. Explore the options below to see what best fits your needs.