Marianna Coiffure

From strategy session to polished new site for a Manhattan stylist

Helping a Hair Stylist Elevate Her Online Presence

Marianna Faitos is a Manhattan-based bespoke hair stylist with a loyal clientele and a passion for helping women feel confident and beautiful. She reached out because her one-page Wix site wasn’t doing her services justice. She also wanted to understand how to optimize her entire online presence, not just her website.

We began with a strategy session where I reviewed her website, social media, and search visibility. From there, I offered clear recommendations tailored to her audience, including ways to strengthen her digital presence, build trust, and attract new clients. She was ready for a more strategic website, and we moved into a full build to match her goals and new branding.

What we worked on together

A Strategic Website Built to Attract and Educate Her Ideal Clients


We started with a strategy session to assess what was working and what wasn’t. Then I created a fast, secure WordPress website that’s easy to update and better reflects Marianna’s brand and expertise.

Strategy

Before jumping into the build, I provided a comprehensive review of Marianna’s online presence—including her existing website, Instagram profile, and search visibility. I recommended ways to engage her target audience (women ages 25–55 who get color done regularly), build her credibility with reviews and referrals, and strengthen her reach through video, local SEO, and email marketing. This gave us a solid foundation for the website and beyond.

Website

Marianna’s new website is responsive, professional, and easy for her to manage. I helped her select a new domain name, revised the layout to align with her updated branding, and ensured everything was fast and secure with a WordPress-specific host. We also connected Google Analytics and Search Console to track results, and I created Loom videos so she could confidently update her site moving forward.

If you’re ready for a website that’s easy to manage (and support that sticks around after launch) let’s chat about your project. I’ll help you get clear, organized, and set up for what’s next.

  • “Rene has more patience than you could possibly imagine.”

    Before I started working with Rene, I was worried that because of my lack of knowledge whoever I hired would take advantage of me. Rene was supportive and helpful throughout the process and made it so easy to trust her. My favorite part of the project was the fact that although I was helped and guided along the way Rene never imposed her ideas only. She showed me her ideas and also mine and then we would collaborate to get the best result. I am so happy that I wasn’t bullied into making the site look like someone else had taken over. I am proud that I was part of the entire process, because she allowed for it! I am a complete novice when it comes to these things. She is realistic, professional and kind. She never made me feel as though my questions were stupid (even though they most likely were). I was sent guided videos to use to help me along the way and also to return to in order to make my life easier. Getting to the end result for me wasn’t easy because I was so unsure and she helped me by changing what I wanted and then also willing to change it back when I wasn’t quite sure. I recommend her to ANYONE who is looking for someone knowledgeable, punctual, and helpful!
    Marianna Faitos
Marianna Coiffure home page
Marianna Coiffure home page
Ways to work together

Services for Your Business

Looking for help with your website, ongoing support, or email marketing? I offer a few different services designed to meet you where you are. Explore the options below to see what best fits your needs.