Email Marketing
Email marketing is a powerful way to stay connected with your audience, build trust, and grow your business. Whether you’re just getting started or want to improve what you’re already doing, I’ll help you set up a system that works for you.
You know email marketing matters — but figuring out where to start (or what to fix) can feel overwhelming.
After working together, you’ll have a complete email marketing setup that fits your business and goals. From collecting emails to sending campaigns and automating follow-ups, everything will be organized and easy to manage. You’ll feel confident using your email platform, know exactly what to send and when, and have the tools in place to keep your audience engaged — without adding extra stress to your day.
Introducing…
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Biscuit danish halvah licorice lollipop muffin candy canes bear claw topping. Pudding dragée tootsie roll candy canes brownie pie jujubes. Croissant candy canes marshmallow donut cotton candy.
Email Marketing that Works for You
A great website is just the beginning — email marketing helps you stay connected with your audience and turn visitors into loyal customers. Whether you’re just getting started or looking to improve what you’re already doing, I offer practical, personalized support to help you build your list, send campaigns, and automate your marketing with ease.
Start Collecting Emails
When you’re ready to start building your list, I’ll help you set up everything the right way—from choosing the best platform to connecting forms to your website.
We’ll start with a short Zoom meeting to talk about what you want to collect, where subscribers should go, and how you’ll use the list. I’ll create your account, connect your domain, and set up a list with the right fields and basic segmentation.
From there, I’ll:
- Add a signup form to your website
- Create a dedicated landing page for signups
- Customize the confirmation and welcome emails
- Create an email signature to help promote your list
I’ll also create a reusable branded email template that matches your business, so every message you send feels consistent and polished.
Send an Email Campaign
Once people are signing up, it’s time to reach out. If you have a specific message, announcement, or offer to share, I can help you send a one-time campaign.
We’ll have a quick Zoom call to review what you want to send and who you’re sending it to. I’ll create a branded template you can reuse for future emails, and set up the campaign inside your email platform.
While I don’t write emails for clients, I’ll help you brainstorm content ideas and give you tips to make writing easier — often by repurposing content you already have.
You’ll have a chance to review the layout and content. Once approved, I’ll schedule the email and send a follow-up report a week later so you can see how it performed.
Share Your Blog Posts
If you’re regularly posting to your blog, email is a great way to make sure people actually see what you’ve written. I can set up your email platform to automatically send blog posts to your subscribers as they’re published.
We’ll use a branded template that reflects your website and content style, so everything feels cohesive. Once configured, the system will take care of the rest — no extra steps needed on your end.
After the first email goes out, I’ll provide a performance summary so you can see how it’s landing with your audience.
Create a Lead Magnet + Landing Page
A strong lead magnet is a great way to grow your list and offer value to potential clients. Whether you’re promoting a checklist, guide, freebie, or incentive, I’ll help bring the pieces together.
We’ll meet to talk through ideas, audience needs, and how the offer fits into your bigger goals. While I don’t write or design lead magnets, I’ll help you brainstorm content, review drafts, and provide feedback along the way.
Once your lead magnet is ready, I’ll:
- Segment your list so we know who signed up
- Build a dedicated landing page
- Customize the confirmation and delivery email
- Add website promos for your new offer
After it’s launched, I’ll follow up in a month with a performance report so you can evaluate results and make adjustments if needed.
Set up Automated Emails
Automation can help you stay connected with your audience without adding to your daily to-do list. From welcome series to educational sequences, I’ll help you create an automated email flow that nurtures subscribers over time.
We’ll start with a strategy session to identify your goal and outline the sequence. I’ll help you brainstorm what to include in each message and provide tips to make writing feel manageable. You’ll be able to draw on content you’ve already created, so you’re not starting from scratch.
Once your content is ready, I’ll:
- Set up the automation inside your platform
- Design and format up to five emails using your branded template
- Segment your list and configure triggers
- Update your website if needed to promote the sequence
Two weeks after launch, I’ll check in with engagement stats and help you refine the sequence if necessary.
Not Sure Where to Start?
Not sure where to start with email marketing? You’re not alone. Many small business owners know they should be sending emails but feel stuck on what to send, how often, or what platform to use.
That’s where I come in. We’ll start with a one-on-one consultation where I get to know you, your business, and your goals. We’ll talk through what email marketing could look like for you and outline a simple, sustainable approach — one that doesn’t feel overwhelming or complicated.
After our meeting, I’ll create a personalized action plan that lays out exactly what to do next. You’ll walk away with clarity, direction, and a path forward. I’ll also check in with a follow-up call to answer any lingering questions and make sure you feel supported as you move ahead.
Whether you’re brand new to email or picking it back up after a long break, this service is designed to help you get started with confidence.
Hi, I’m Rene
I love helping service businesses showcase their offerings by building and supporting websites and collaborating on email marketing.
Frequently Asked Questions
Let’s Put Your Email Marketing to Work
Whether you’re starting fresh or improving what you’ve already built, I’ll help you create an email marketing setup that feels manageable and gets results. Ready to take the next step? Let’s talk about what’s possible for your business.