Elevating an Established Beauty Team’s Online Presence
Face Time Beauty is a renowned team of 28 beauty professionals—including top makeup artists, hairstylists, spray tanners, and manicurists—who serve clients around the world. Led by founder Linsey Snyder Wachalter, the team is known for creating timeless, elegant looks that enhance each client’s natural beauty. With a strong reputation in the wedding and event industry, Face Time needed a website that matched the sophistication and talent of their team.
While their previous site held a lot of great content, it lacked the refined design and functionality they envisioned for the next stage of the business. They wanted a more elegant, mobile-friendly layout, along with ways to better showcase their growing team and social media presence. The new site also needed to feel cohesive, intuitive, and easy for potential clients to navigate.
A Refined New Website to Match Their Luxury Brand and Expanding Team
We rebuilt Face Time’s site with a custom design, smart social integrations, and content organization that better supports their growing team—all on a new WordPress website.
Website Build
Working with designer Kelly Ashworth, I developed a custom WordPress site that beautifully reflects Face Time Beauty’s aesthetic and brand voice. The site features a clean, modern design that puts their team, services, and expertise front and center. I also brought in forms previously hosted off-site to improve the client experience and streamline inquiries.
Extras
To showcase the team’s work dynamically, I integrated their Instagram feed into the site in creative ways—including filtering by hashtag to display specific artists on their individual team member pages. This allows potential clients to see real, up-to-date work without additional content management. The result is a seamless, professional site that supports both the team’s high-touch service and its ongoing growth.
If you’re ready for a website that’s easy to manage (and support that sticks around after launch) let’s chat about your project. I’ll help you get clear, organized, and set up for what’s next.
Services for Your Business
Looking for help with your website, ongoing support, or email marketing? I offer a few different services designed to meet you where you are. Explore the options below to see what best fits your needs.