A few weeks ago, a friend posted a link on Twitter to a tool called Notion. It’s a beautifully designed piece of software that says, “Write, plan, collaborate, and get organized. Notion is all you need — in one tool.”
Not only is it beautiful, but it speaks directly to my pain point — “Too many tools? Too much chaos?” It shows how to replace existing tools like Google Docs, Sheets, Evernote, Trello and more with their one tool.
I DO have too many tools and there IS too much chaos. How do they know?!
I haven’t signed up yet, because the thought of making a change is intimidating. Will it take a long time to transition from all of the other tools I use? What if I don’t like it? Do other people I work with need to sign up as well?
So what’s the lesson in all of this? I think there are actually two:
- Speak to your potential customers’ pain points. Don’t try to sell them on your services (I make websites), sell them on how you’ll alleviate their pain (I make websites that ALL of your potential clients can access AND you can update yourself)
- Make it easy for people to make a decision to go with your service. Address their fears and concerns about working with you so that they’re comfortable and ready to jump in.
Last month on the blog I wrote about how to add an email opt-in to your contact form (using Caldera Forms) and how to create a thank you page (and have your contact form redirect to it on submit). Both include video (yay!) so head over and check those out.
Have a great week!
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