A few weeks ago I had a call with a potential new client who was unhappy with her website. At first glance, it did seem to need some attention to detail — there was no SSL certificate, some of the text and buttons weren’t aligned and the design wasn’t consistent across all pages.
But it was more than that.
During the call, I asked her to describe what she did and who her target audience was. She gave a good explanation and I immediately understood, but none of that was on her site.
A website is no good if it doesn’t clearly explain who you are, what you do, who your target audience is and how you can uniquely help them find solutions to their specific problems.
Take a look at your site or ask a friend to do so. Is it clear and easy to understand? If not, get to work. 💪💥
Happy spring!
P.S. Last month I told you about an in-person event I’m hosting with two colleagues — a 90 minute brand refresh. There were a bunch of moving parts to getting the website up, so I decided to write a behind-the-scenes post about all the pieces to the puzzle.
P.P.S. Tara and Stacey also recorded an awesome video — What is this 90 minute refresh all about?! Check it out.
Stay in the Loop
Get thoughtful, once-in-a-while emails (like these 👆) about websites, digital marketing, and making your online presence work better for you.
By signing up, you agree to my Privacy Policy. I promise to keep your email safe. Unsubscribe at any time.
