Melissa Gregersen Photography

From digital product setup to smart email marketing for a photographer’s online course

Building an Online Shop and Email Funnel to Support Photography Education

Melissa Gregersen is a professional photographer based in Kalamazoo, Michigan, specializing in weddings, newborns, families, and high school seniors. In addition to client work, Melissa wanted to expand her business by offering educational resources for aspiring photographers.

She reached out to me for help adding an online shop to her existing website so she could sell her Photography 101 course and related resources. After we launched the store, Melissa also wanted to set up a lead capture system with automated email follow-ups so she could grow her list and nurture relationships with future students.

What we worked on together

An Online Store, Lead Capture, and Email Nurture Sequence—All Working Together

I helped Melissa launch her digital products with the right plugins, checkout tools, and integrations. We also created a focused email marketing funnel to grow her list and guide potential customers toward her course—all backed by thoughtful strategy and automation.

Extras

To help Melissa sell digital downloads, I implemented Easy Digital Downloads, configured checkout settings, created two products (the Photography 101 course and a printable manual photography cheat sheet), and added support for coupon codes. I also integrated affiliate links, created promotional image placements, and recorded training videos so Melissa could manage the shop on her own in the future.

Email Marketing

Once the store was live, we used Mailchimp to build a lead capture and nurture funnel. I created a landing page offering a free resource in exchange for an email address, followed by a thank-you page that delivered the download. We also built an automated sequence of two emails, sent three and seven days later, that offered further education, linked to a private Facebook group, and promoted Melissa’s Photography 101 video course — all designed to build trust and drive conversions.

If you’re ready for a website that’s easy to manage (and support that sticks around after launch) let’s chat about your project. I’ll help you get clear, organized, and set up for what’s next.

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  • “Rene was very open, approachable, happy to help and offer suggestions and advice, and made the process very stress free for me.”

    My biggest concern before starting this project was not knowing how to work my website. I knew I needed to have a shop page set up and I wanted it to be streamlined and easy for my customers, but I just didn’t know how. After working with Rene, the shop page is done and looking great! Rene was great at communication through the whole process, and that is so key when someone like me doesn’t know what they are doing and really doesn’t know the processes, but knows what end result she wants. I learned a lot along the way. Rene is very knowledgeable and easy to talk to and makes the process as stress free as possible on her clients. I am so grateful we were able to work together and I look forward to the next time as she will be the one I reach out to first when I have another project to work on with my website! I will be singing her praises to others as well!!
    Melissa Gregersen
    Owner
Melissa Gregersen Photography shop page
Melissa Gregersen Photography shop page
Melissa Gregersen Photography landing page
Melissa Gregersen Photography landing page
Ways to work together

Services for Your Business

Looking for help with your website, ongoing support, or email marketing? I offer a few different services designed to meet you where you are. Explore the options below to see what best fits your needs.

WordPress Websites

Hosting + Website Care

Email Marketing