Helping a Hair Stylist Elevate Her Online Presence
Marianna Faitos is a Manhattan-based bespoke hair stylist with a loyal clientele and a passion for helping women feel confident and beautiful. She reached out because her one-page Wix site wasn’t doing her services justice. She also wanted to understand how to optimize her entire online presence, not just her website.
We began with a strategy session where I reviewed her website, social media, and search visibility. From there, I offered clear recommendations tailored to her audience, including ways to strengthen her digital presence, build trust, and attract new clients. She was ready for a more strategic website, and we moved into a full build to match her goals and new branding.
A Strategic Website Built to Attract and Educate Her Ideal Clients
We started with a strategy session to assess what was working and what wasn’t. Then I created a fast, secure WordPress website that’s easy to update and better reflects Marianna’s brand and expertise.
Strategy
Before jumping into the build, I provided a comprehensive review of Marianna’s online presence—including her existing website, Instagram profile, and search visibility. I recommended ways to engage her target audience (women ages 25–55 who get color done regularly), build her credibility with reviews and referrals, and strengthen her reach through video, local SEO, and email marketing. This gave us a solid foundation for the website and beyond.
Website
Marianna’s new website is responsive, professional, and easy for her to manage. I helped her select a new domain name, revised the layout to align with her updated branding, and ensured everything was fast and secure with a WordPress-specific host. We also connected Google Analytics and Search Console to track results, and I created Loom videos so she could confidently update her site moving forward.
If you’re ready for a website that’s easy to manage (and support that sticks around after launch) let’s chat about your project. I’ll help you get clear, organized, and set up for what’s next.

Services for Your Business
Looking for help with your website, ongoing support, or email marketing? I offer a few different services designed to meet you where you are. Explore the options below to see what best fits your needs.