social media

iPhone, iPad and coffee

Creating a customized social profile page

A few months ago I joined Instagram. If you’re there, you know that you can only put ONE link in your profile or bio. You can’t put any clickable links elsewhere, which is a huge bummer. What if you want to tell people about your most recent podcast episode or blog post? What if you’re having an upcoming event that you want to showcase? The answer is a customized social profile page.

Looking at iPad

Email marketing in the wild with Spoonwood Brewing

Over the weekend I visited Spoonwood Brewing in the South Hills of Pittsburgh. As soon as I sat down, I noticed a call to action to sign up for their email list. I LOVE seeing email marketing in the wild. Let’s walk through each piece of the puzzle and I’ll show you how I think Spoonwood is doing everything right.

Many hands pointing at laptop overhead

A recap of WordCamp Kent

This past weekend I attended WordCamp Kent. WordCamp Kent was the very first WordCamp I attended two years ago in 2017. It made a HUGE impression on me and I was really excited to go back this year. Here’s a recap of all the great people I met and things I learned.

Woman working on wireframe and tablet

6 easy ways to get visibility to your old posts

You’ve been writing content on your site for awhile now. Great work! Chances are you have the most recent posts listed on your home page and your blog is most likely date-based, too. Those old posts are still valid though! Let’s talk about how to put that older content to work and get visibility to those old posts.

Woman's hand looking at iPhone and laptop

Help! I’m not getting any leads from my new website

Last week I was talking with someone who was disappointed that they weren’t getting any leads from their new website. Building a website and adding a lot of keywords is no longer the sum total amount of work there is to be done for your online presence. Let’s talk about what else you can (and should!) be doing.