So you’re ready to take the leap with a new website for your small business — congratulations! It’s an exciting step — getting the word out about everything you offer, showcasing your skills or products and connecting with your customers and the world.
But before you start coding or choosing color schemes, ask yourself a few questions.
First, why do you need a new site (or think you do)? What will a new website do for you that your existing one doesn’t? (And if you don’t have a website currently, what will a brand new one do?)
Here are a few examples:
- Provide more value to visitors
- Appear more modern to my customers
- Have my site work (and look great!) on tablets and smartphones
- Add new items to my site on a regular basis
- Get more leads for my business
- Gather information from my customers
- Sell products (digital or physical) or collect donations
- Showcase my extensive portfolio
- Integrate with my existing social media accounts
- Be able to edit pages on my own
- Show up on the front page in search results
- Look better than my competitors
- Communicate what my business offers and why we’re unique
- Collect email addresses so I can email my visitors and customers information regularly
- Become an authority
- Be in control of my own content (and not have it live solely on social media)
Take a few minutes and jot down YOUR whys — go ahead, I’ll wait.
Okay, now that you have your own whys, let’s think about your goals.
(I know the word “goals” can be scary, but it doesn’t have to be. I’m a BIG fan of goals. I think it’s SO important to have something specific that you’re working towards. Also, when you’re specific about your goals, it makes it easier to see if you’ve accomplished them. And accomplishing a goal not only feels good, but moves you and your business forward. SMART goals — specific, measurable, attainable, relevant, time-based — are the best kind of goals.)
If one of your whys for wanting a new website is to get more leads for your business, what does that mean? How many is more? What kind of leads do you want? Phone calls? Emails? People to sign up for your email list?
Take some additional time and get more specific about each why, if possible. It’s worth it, I promise!
So now you have whys and goals. Now we can start planning!
Back to get more leads — let’s say you want 10 (more) leads per month. And you’ve determined that you want those leads in the form of people signing up for your email list.
Great! Now, why would someone give you their email address? Think about what has made you give your email address on other sites in the past. Was it for a valuable resource? Maybe it was because you liked the other content on the site and wanted to hear more?
What can YOU offer? Think about it and write it down.
A good WordPress developer will be able to help you with the specifics, too. How to tie your site to your newsletter account, where to put the signup forms and how to draw attention in a non-obnoxious way to get people to actually sign up!
When you have clear whys, corresponding goals and a plan to achieve them, you’ll be happier with the outcome. (In any area of your life, not just with your website.)
Maybe you don’t know your whys. Maybe you do, but aren’t quite sure about your goals. Maybe you have your whys and goals down, but are stuck on the specifics.
Sometimes it’s helpful to talk it out. Reach out if you’re interested in a no-strings-attached 30-minute call.
And if you think 30 minutes isn’t enough time, let me know and we can arrange a longer paid discovery session.
Now, get to work!