Email Templates to Easily Ask for Client Feedback + Testimonials
Client feedback is incredibly valuable – not just to help you grow, but also for showing potential clients what it’s like to work together.
Below are five email templates you can use to ask for feedback or a testimonial after a project. Each one takes a different approach, so you can pick the one that feels right for your style and your relationship with the client.
Not sure what questions to ask? Check out my post, The Best Questions to Ask Clients for Meaningful Feedback and Testimonials.
Example Email 1: Request for Feedback with Portfolio Feature (via Form)
Subject: I’d love to feature your project!
Body:
Hi [Client Name],
It’s been great working with you on your project! I’d love to write a portfolio piece for my website to highlight the work we did together. If you’re okay with that, I’ll put together a draft for you to review before it goes live.
Each portfolio feature includes a short overview of who you are, the project itself, how I helped, a testimonial, and a screenshot.
To get started, here are a few quick questions about your experience: [Insert Link]
Thanks again – looking forward to your thoughts!
Best,
[Your Name]
Example Email 2: Video or Written Testimonial Request
Subject: I’d love your feedback (video or written)
Body:
Hi [Client Name],
Working with you on your project has been fantastic – thank you again for the opportunity.
When I wrap up projects with amazing clients like you, I love to add a testimonial to my website. Would you be open to sharing your thoughts on how things went? You can see examples of past testimonials [Insert Link].
There are two easy ways to share:
🎥 Record a short video here: [Insert Video Link]
📝 Prefer writing? Share your thoughts here: [Insert Form Link]
Thanks again – it’s truly been a pleasure working with you!
All the best,
[Your Name]
Example Email 3: Three Quick Questions via Reply
Subject: A quick favor (3 short questions)
Body:
Hi [Client Name],
It helps new clients feel more confident when they hear about the experiences of others. Would you mind answering three quick questions? It’ll only take about two minutes:
- What was your biggest concern before hiring me? Did it come true, and if not, what happened instead?
- What, specifically, was your favorite part of the project, and why?
- If you were to recommend me to a friend, what would you say?
Feel free to share anything else you’d like as well. I really appreciate your time!
Warmly,
[Your Name]
Example Email 4: Open-Ended Feedback via Reply
Subject: Do you have a minute to share your thoughts?
Body:
Hi [Client Name],
First off, thank you so much for choosing me to work on your project. Clients like you make what I do so rewarding.
I’d love to hear any thoughts you have about your experience – whether it’s reactions, suggestions, critiques, or anything else. Just reply to this email whenever you have a moment. Your honest feedback helps me keep growing and improving.
Looking forward to hearing from you!
Sincerely,
[Your Name]
Example Email 5: Request for a Quick Call
Subject: Quick 10-minute call?
Body:
Hi [Client Name],
Now that your project is wrapped up, I’d love to hear your thoughts. Do you have 10 minutes for a quick call on [Insert Day]? I’m just hoping to get your take on how things went and where I can improve.
Thanks so much in advance – it really means a lot!
Best,
[Your Name]
Whether you ask by email, video, form, or phone call, client feedback is key to growing and refining your work – and it’s always a great way to celebrate a project well done.
Need help setting up a testimonial form or landing page to ask for feedback? I’ve got you! You’re also welcome to join me in The Playhouse for live portfolio work sessions – come hang out, ask questions, get inspired, and work on your portfolio!
