The Best Questions to Ask Clients for Meaningful Feedback + Testimonials
Getting honest feedback and glowing testimonials from clients isn’t just a nice-to-have – it’s a powerful way to build trust, improve your services, and attract more of the right people. Whether you’re gathering feedback via email, phone, Zoom, or a survey, the right questions help spark genuine responses that speak volumes about the experience of working with you.
Before diving into the questions, I like to start with a quick thank you. I let my client know how much I appreciate their business and explain why I’m reaching out. Sharing that I’m looking to improve my work and help future clients understand what it’s like to work with me helps set the tone for thoughtful, authentic responses.
Below you’ll find a variety of questions tailored to different parts of the client journey – from first impressions to final results. Choose the ones that feel most relevant to your business and client relationships and feel free to tailor these to your industry, process, or style of communication.
About the Client / Before Working Together
- How did you hear about me?
- What made you choose to work with me over other options?
- Had you worked with someone else before? If so, what made you switch?
- What was your biggest concern before hiring me?
- What challenge were you facing that led you to reach out?
After Working Together
Positive Experience
- What did you enjoy most about working with me?
- What part of the process stood out to you?
- Did anything exceed your expectations?
Impact & Outcomes
- What changed after using my service/product?
- How has this made a difference in your life or business?
- Can you share any results you’ve seen since we worked together?
Improvement Opportunities
- What could I have done better?
- How could I improve your overall experience?
Other Insightful Questions
- If you were recommending me to a friend, what would you say?
- What do you tell others about your experience?
- How would you describe our communication and collaboration?
Quantifiable Metrics
- On a scale of 1 to 10, how likely are you to recommend me? (Net Promoter Score)
- How satisfied are you overall with your experience? (Customer Satisfaction)
- How easy was it to interact with me or use my service? (Customer Effort Score)
Ending Questions
- Is there anything else you’d like to share?
- Can I use your feedback as a testimonial?
- Would you be open to a quick follow-up (like a recorded Zoom call)?
- Can I contact you for referrals?
- Would you be willing to leave a review on LinkedIn or Google?
When it comes to gathering feedback and testimonials, it’s not about asking everything – it’s about asking the right things. Keep your outreach short, sincere, and client-focused. And always thank them for their time. The answers you get can offer valuable insight to help you grow – and become the kind of social proof that does the selling for you.
Need help setting up a testimonial form or landing page to start collecting feedback? I’ve got you! You’re also welcome to join me in The Playhouse – I’m hosting some live portfolio work sessions where you can hang out, ask questions, get inspired, and take real action on your portfolio. Let’s make it fun and easy to build your body of work!
