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Get thoughtful, once-in-a-while emails about websites, digital marketing, and making your online presence work better for you.
By signing up, you agree to my Privacy Policy. I promise to keep your email safe. Unsubscribe at any time.
Do you ever put something off for a really long time because you’re dreading it? You think KNOW it’s going to be terrible and difficult and how on earth are you ever going to figure it out? But at some point you have to deal with it. For whatever reason, you can’t keep going how…
When I was little, my dad and I had a favorite TV show that we’d always watch together — The Commish. I have really fond memories of that time and wanted to recreate that with my son now. Enter The Flash. We just started watching earlier this year and we LOVE it. We’re working our…
Let’s talk about customer reviews. As a consumer, I bet you rely on reviews a lot. I know I do. As a business owner, customer reviews are gold. Not only can you share them, providing social proof that you’re legit, but you can mine them for information on what your customer’s pain points are, allowing…
Can I ask you a question? How are you (and your business) growing? I recently finished up a project for Melissa Gregersen Photography. To grow her business, Melissa wanted to start selling access to her online photography 101 course. We added an online store, then created a landing page, thank you page and two nurture…
It’s come to my attention that I shouldn’t be using my job title as my LinkedIn title. It seems like other people know this already — a scan of my connections shows that many have really robust, descriptive titles. Here’s one I saw this morning — Marketing Professional | Branding Expert | Business Owner |…
A few weeks ago, a friend posted a link on Twitter to a tool called Notion. It’s a beautifully designed piece of software that says, “Write, plan, collaborate, and get organized. Notion is all you need — in one tool.” Not only is it beautiful, but it speaks directly to my pain point — “Too…
This month’s newsletter is all about education! It’s been a long time coming, but I finally finished and published my first lead magnet. If you’re not familiar with lead magnets, they’re something extra special to entice visitors to sign up for your list. In my case, I have a free guide on calls to action…
Happy February! Overwhelmed by the rapidly increasing number of passwords in my life, I finally bit the bullet and signed up for 1Password. So far it’s been great, but it’s a slow process to add each new account to the app AND change to a more secure password in the process. There are TONS of…
Happy New Year! They say the older you get, the more quickly time passes and I totally agree. Last month on the blog I wrote about social media management. If you want to get better about posting more regularly in the new year, check it out. Hopefully you’ll find some tips + tricks that you…