Many entrepreneurs and small businesses use an email marketing platform to send monthly or quarterly newsletter-style updates, but did you know you can use email automation in other ways?
Here are 3 quick and easy ways to use email automation in your business today.
First let’s start with potential clients. The first question that many potential clients have is about pricing. Add a form to your website where potential clients can request your pricing guide via email.
Once that’s sent, they’re on your list and you can send additional follow-up emails to gauge interest and continue to nurture your lead.
The whole process might look like this:
- A visitor fills out a form on your website to request pricing information
- A workflow kicks off and an automatic email is sent delivering the pricing information
- A follow up email is sent a few days later asking if they have any questions
- An additional follow up email is sent a few days after that with additional information
- You could even consider recording a quick video to include in one of these emails for an added personal touch
Creating a sequence of emails allows you to quickly serve and nurture potential customers without having to spend precious time answering the same questions over and over.
A great time to email a new client is immediately after they book but before their engagement. Think about what you tell your clients before an engagement now. Examples might include:
- What they need to know about working with you
- How they should prepare for their engagement
- What to expect during and after their engagement with you
- When and how do they pay (if they haven’t paid already)
Sending helpful information to your new clients will not only allow them to get to know you a bit better, but will help them feel relaxed and prepared to work with you. (Plus you’ll look super professional in the process.)
Consider creating a follow up sequence that kicks off after you complete the client’s project.
You could include emails like:
- A warm thank you for choosing you. Ask them to tag you if they share any information on social media so that you can join the conversation
- A request for for feedback. Include a link for a Google or Facebook review or direct them to a custom form on your website where you can ask your own questions
- A request for a referral. Sweeten the deal by giving a discount to your client and the potential client
I know you’re already providing a great service to your client — using email automation can add an extra personal touch that your clients will appreciate.