In Defense of the “Blog” and the Simple Way Your Small Biz Can Start Blogging

Woman typing on a computer with coffee

We already know that WordPress is great for your small business, but what about the blog feature?

Now, I’m not talking about THAT type of blog. A blog that’s boring, not relevant, riddled with ads and too… personal.

Rather I’m talking about the type of blog that has valuable content. A blog that has posts that are timely, interesting and helpful. One with news or articles that people seek out. A blog with content that builds trust on your website, and shows that you’re not only an authority on your business, but you’re pretty awesome, too.

That type of content is pretty nice, isn’t it? You may have visited a site with a blog and found some useful information yourself.

But Why?

But you may ask, “Why should I commit to blogging when I HAVE SO. MANY. OTHER. THINGS. TO. DO?” Well, for lots of reasons.

  • Google and other search engines like when a site has been updated recently
  • So do your customers!
  • You’ll have something meaningful to share on social media, which drives traffic back to your site, which Google also likes
  • You build deeper customer relationships when you share valuable information (people trust people who help them)
  • Blogging keeps you actively involved with your website
  • And 19 other reasons why including giving your company a voice, allowing you to share expertise and providing a cost-effective marketing strategy

That’s the what and the why; now let’s talk about the how. 

Start Simple

It’s not difficult to get started blogging. You just need to think about a few things first, then get to work.

  • Set a schedule that works for you (weekly, monthly, quarterly) and stick to it!
  • Be helpful! What do visitors and potential customers need or want to know? What do you find yourself repeating often and wish everyone knew? What are good tips and tricks? What information is essential?
  • Write like you would share that information with a friend, then click Publish!

Keep At It

Look how easy that was! Once you have a few posts under your belt, add in these steps.

  • Have a plan for what visitors can expect to find on your site. Determine 5-7 main messages you’ll write about (and use these as your “categories” in WordPress)
  • Vary the length of your posts. Some posts can be short and sweet, but make some longer and more in-depth
  • Use links! If one of your previous posts relates to the one you’re writing now, add a link. If another site has relevant and useful content, link that as well
  • Promote on your social media channels (and possibly via your email list)

Be A Boss

You’re on a roll now! Here are some advanced tips to get the most bang for your buck.

  • Check your writing. Use Yoast or Hemingway, take a class or consider hiring a professional
  • End the post with a CTA (call to action). What do you want your reader to do next? Don’t forget to tell them WHY they should do it
  • Go back and refresh existing content when appropriate
  • Add in different types of posts like how-tos, lists or case studies
  • If you fall off schedule, don’t apologize for not writing or publishing, just carry on!
  • Leverage social media. Share other tips and ideas on social media, not just your own content; then go back and share your previous content on social media again
  • And lastly, make a plan! Build an editorial calendar of topics, categories and types of posts. Here’s a sample I made just for you.

Editorial Calendar Template

This is by no means a comprehensive plan for content marketing for your small business. However, I hope that it gives you some food for thought and a simple plan to start a blog on your small business website today!

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