Blog

Digital Marketing

29 sign up forms + what I’ve learned from them

Today we’re going to look at 29 different examples of sign up forms — forms asking a visitor to sign up for a newsletter or to receive a free resource. There’s a ton we can learn from these by looking at where they’re located, what they contain and what they promise.

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Digital Marketing

Email marketing in the wild with Spoonwood Brewing

Over the weekend I visited Spoonwood Brewing in the South Hills of Pittsburgh. As soon as I sat down, I noticed a call to action to sign up for their email list. I LOVE seeing email marketing in the wild. Let’s walk through each piece of the puzzle and I’ll show you how I think Spoonwood is doing everything right.

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Freelancing

A recap of WordCamp Kent

This past weekend I attended WordCamp Kent. WordCamp Kent was the very first WordCamp I attended two years ago in 2017. It made a HUGE impression on me and I was really excited to go back this year. Here’s a recap of all the great people I met and things I learned.

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Ongoing

6 easy ways to get visibility to your old posts

You’ve been writing content on your site for awhile now. Great work! Chances are you have the most recent posts listed on your home page and your blog is most likely date-based, too. Those old posts are still valid though! Let’s talk about how to put that older content to work and get visibility to those old posts.

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Digital Marketing

Help! I’m not getting any leads from my new website

Last week I was talking with someone who was disappointed that they weren’t getting any leads from their new website. Building a website and adding a lot of keywords is no longer the sum total amount of work there is to be done for your online presence. Let’s talk about what else you can (and should!) be doing.

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