Last year I wrote my first year in review post. In it, I detailed what happened in 2018 and what I wanted to accomplish in 2019. To hold myself accountable, I created a Google sheet with all the specifics and a monthly reminder to update the sheet. Let’s see how I measured up! (Oh yeah, and talk about my plans for 2020.)
A few months ago I joined Instagram. If you’re there, you know that you can only put ONE link in your profile or bio. You can’t put any clickable links elsewhere, which is a huge bummer. What if you want to tell people about your most recent podcast episode or blog post? What if you’re having an upcoming event that you want to showcase? The answer is a customized social profile page.
Over the weekend I visited Spoonwood Brewing in the South Hills of Pittsburgh. As soon as I sat down, I noticed a call to action to sign up for their email list. I LOVE seeing email marketing in the wild. Let’s walk through each piece of the puzzle and I’ll show you how I think Spoonwood is doing everything right.