One of the biggest challenges that small businesses face is content creation. Often, business owners don’t know what content they need on their site or how to write it. This easy-to-use framework will remove the guesswork and uncertainty so that you can finally finish your content.
Over the weekend I visited Spoonwood Brewing in the South Hills of Pittsburgh. As soon as I sat down, I noticed a call to action to sign up for their email list. I LOVE seeing email marketing in the wild. Let’s walk through each piece of the puzzle and I’ll show you how I think Spoonwood is doing everything right.
You’ve been writing content on your site for awhile now. Great work! Chances are you have the most recent posts listed on your home page and your blog is most likely date-based, too. Those old posts are still valid though! Let’s talk about how to put that older content to work and get visibility to those old posts.
Last week I was talking with someone who was disappointed that they weren’t getting any leads from their new website. Building a website and adding a lot of keywords is no longer the sum total amount of work there is to be done for your online presence. Let’s talk about what else you can (and should!) be doing.
One of the great things about WordPress is there are ENDLESS themes and plugins for your website. To streamline my process, I have a preferred toolkit. Let’s take a look.
You spent a lot of time and money on your new website (it looks great btw). Now let’s talk about keeping that baby secure — because nothing is more difficult to deal with than a hacked site.