content

iPad and pencil

How do I write meta descriptions for my WordPress site?

Meta descriptions. You’ve heard of them and heard you need them, but you’re not sure what they are, how to write them or where to put them. It turns out, it’s not super complicated, and you absolutely can have great meta descriptions for your website. Read on, friends.

iPhone, iPad and coffee

Creating a customized social profile page

A few months ago I joined Instagram. If you’re there, you know that you can only put ONE link in your profile or bio. You can’t put any clickable links elsewhere, which is a huge bummer. What if you want to tell people about your most recent podcast episode or blog post? What if you’re having an upcoming event that you want to showcase? The answer is a customized social profile page.

Woman working on wireframe and tablet

6 easy ways to get visibility to your old posts

You’ve been writing content on your site for awhile now. Great work! Chances are you have the most recent posts listed on your home page and your blog is most likely date-based, too. Those old posts are still valid though! Let’s talk about how to put that older content to work and get visibility to those old posts.

Woman's hand looking at iPhone and laptop

Help! I’m not getting any leads from my new website

Last week I was talking with someone who was disappointed that they weren’t getting any leads from their new website. Building a website and adding a lot of keywords is no longer the sum total amount of work there is to be done for your online presence. Let’s talk about what else you can (and should!) be doing.

5 quick wins to start the new year right

It’s the new year! Here are five quick tasks you can do RIGHT NOW to start the new year off right. (Plus two bonus tasks for you overachievers out there.)